Revitalize your hair with Joico Defy Damage Protective Shampoo, a bond-strengthening formula designed to protect and restore damaged hair. Visible in the image is a sleek bottle containing 300ml of this protective shampoo. The product is specifically formulated for bond strengthening and color longevity, making it ideal for those with color-treated hair. The shampoo is enriched with Arginine, known for its intensive bond-strengthening properties, and utilizes SmartRelease Technology to continuously release a trifecta of healthy-hair ingredients including Rosehip Oil, Arginine, and Keratin. This unique delivery system helps repair, strengthen, and protect hair from the cumulative effects of daily styling and environmental stressors. The product is also enriched with Protective Lipid, a component similar to those found in healthy hair, acting as a first line of defense against thermal, chemical, styling, and UV damage. Moringa Seed Oil is also included, providing antioxidants, Vitamins A and E, Zinc, and Silica to boost shine and softness, creating healthy, strong, damage-resistant hair. This shampoo gently sloughs away dirt and debris without roughing up the hair cuticle. The shampoo is SLS/SLES sulfate-free, ensuring a gentle yet effective cleansing experience. Regular use of this shampoo prevents future hair damage, leaving hair soft, silky, shiny, and healthy-looking while restoring moisture balance. To use, apply to wet hair, lather, and rinse, repeating if necessary. For optimal protection, follow with Joico Defy Damage Protective Conditioner or Protective Masque.