Sony BRAVIA 7 II K-50XR75M2 50" True RGB 4K HDR Google TV
50" / 126cm Sony BRAVIA 7 II 4K HDR Google TV
True RGB LED technology for rich colour, brightness and contrast
XR Processor with AI and XR Clear Image 4K upscaling
Dolby Vision, Dolby Atmos and IMAX Enhanced support
HDMI 2.1 gaming with 4K/120, VRR, ALLM and PS5 features
A New Dimension of Colour with Sony True RGB
The Sony BRAVIA 7 II K-50XR75M2 brings Sony’s latest True RGB picture technology to a compact premium 50-inch screen size, making it an excellent choice for living rooms, media rooms, gaming setups and everyday family viewing. Unlike a standard LED TV, True RGB controls red, green and blue LEDs independently, helping the BRAVIA 7 II produce richer colours, stronger brightness and more natural detail across films, sport, games and streaming content.
Whether you are watching a dark movie scene, a bright football match or colourful animation, the BRAVIA 7 II is designed to deliver a picture with depth, realism and impact. Sony’s picture processing works behind the scenes to balance colour, contrast and clarity, so the image feels cinematic without looking artificial.
Intelligent Picture Processing with XR Processor
At the heart of the Sony BRAVIA 7 II is the XR Processor with AI. This advanced processor analyses the picture in real time, helping improve colour, contrast, motion and detail depending on what you are watching. It is designed to understand how people naturally see and hear, creating a more realistic and immersive viewing experience.
XR Clear Image also helps upscale lower-resolution content closer to 4K quality. That means older TV shows, HD broadcasts and streamed content can look cleaner, sharper and more refined on the 50-inch 4K screen. For customers who watch a mix of live TV, streaming apps, films and YouTube, this is a major benefit.
Cinematic Viewing at Home
The Sony BRAVIA 7 II is built for customers who want a serious movie experience without needing a huge screen. With suppor