Samsung Vision AI
Intelligent 4K processing with AI upscaling - NQ4 AI Gen3 Processor
Experience powerful 4K AI enhancements to your entertainment. Soak in sharpened scene-by-scene upscaling that uses 128 neural networks to optimise both picture and sound. From streaming to sports, watch in enhanced brightness, depth, contrast, motion, sound and resolution, for a truly exceptional 4K experience.
Compared to 2026 Neo QLED 4K TVs with NQ4 AI Processor: Up to 2.0x faster NPU, Up to 4.2x faster GPU, Up to 67% faster CPU
Picture Quality
No compromise on clear viewing - Glare Free with Real Black & Real Colour
Experience pure blacks and vivid colour without distraction. Samsung’s Glare-Free technology minimises glare, Real Black adds depth, and Pantone-certified Real Colour delivers lifelike tones, so movies, sports, and games look exactly as they should, day or night.
Exceptional OLED brightness - OLED HDR Pro
Discover the beauty in every moment. OLED HDR Pro delivers vivid highlights, deep blacks, and remarkable contrast, so every scene looks lifelike and true to the director’s vision.
True blacks and bright whites, powered by self-emissive pixels - OLED
Experience real-world colours and cutting contrasts with Samsung OLED. OLED technology allows each pixel to be individually controlled - creating pure blacks, bright whites and epic contrast.
More about Picture Quality
Automatically adjusts to you
Our advanced AI processor automatically detects whether you are watching sports, movies, or general content, and auto-adjusts the picture settings based on your preferences. With AI content recognition, you no longer have to tweak the settings every time you watch something new.
Breathing New Life into Dull Colours
Our smart AI Colour Booster intelligently adjusts and enhances colour levels scene-by-scene. From the darkest night shots to the brightest landscapes, enjoy consistently high and accurate levels of colour for a bold viewing experience whatever you're watching