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What is Hyper Radiant colour Tech all about? Hyper Radiant Colour Tech is our next-generation OLED technology that enhances every aspect of picture quality to an entirely new level. It delivers incomparable brightness, Perfect Black, and Perfect Colour in any light, while preserving stunning 4K visuals with our best alpha 11 AI Processor Gen3. Experience OLED like never before - see the difference, feel the brilliance, and discover a new standard in viewing. Brightness Booster Pro - X3.2 Brighter, delivering enhanced OLED brilliance Alpha 11 AI Processor Gen3’s new Light Boosting Algorithm and Light Control Architecture deliver up to X3.2 higher peak brightness, revealing more vivid highlights and clearer detail. Perfect Black & Perfect colour - Perfect Black and Perfect colour in any light LG OLED TV features UL-verified Perfect Black and Perfect colour, delivering deeper contrast, enhanced brightness, and vivid, accurate colour. See every star clearly, even in a bright room. Alpha 11 AI Processor 4K Gen3 with Dual AI Engine - New AI Processor, now with new Dual AI Engine Alpha 11 AI Processor Gen3 takes OLED performance beyond limits, precisely controlling 8.3 million self-lit pixels - now even more powerful with Dual AI Engine. Going beyond a single AI engine, this advanced processing refines sharpness and texture simultaneously, delivering 4K picture quality that is sharper and more natural. Up to x5.6 NPU Faster Al Neural Processing 50% CPU Faster Processing 70% GPU More Powerful Graphics Virtual 11.1.2 Ch - Immersive and room-filling sound with Virtual 11.1.2 Ch Al Sound refines sound quality to deliver multi-dimensional audio that surrounds you, heightening your senses through deeper immersion. Al Picture Pro - Upscale every frame to 4K with pixel precision With the alpha 11 Al Processor, Al Super Upscaling and Dynamic Tone Mapping Ultra processes images even faster, analysing genre, faces, and more to upscale picture to 4K with optimal depth and contr

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