You’ll never lose your cool with Joico Blonde Life Violet Shampoo. A brilliant, brass-neutralizing cleanser, free of SLS/SLES Sulfates,* that instantly banishes undesirable yellow tones, so cool blondes stay nice and icy.
Joico Defy Damage Protective Shampoo features damage-preventing ingredients for soft, silky, shiny, healthy-looking hair.
With a rich lather, this gentle daily cleanser swiftly sloughs away dirt, impurities, and buildup without roughing up the hair cuticle or stripping vibrant colour leaving you wonderfully resilient and healthy-looking hair.
How to use:
Apply to wet hair and lather.
Repeat if necessary.
Follow with Defy Damage Conditioner or Masque