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David Asch / Managing Strategy (Large Paperback)

This text by Cliff Bowman and David Asch is designed for courses in strategic management, business strategy and business policy. It will be particularly suitable for MBAs, post experience students and undergraduates taking a one semester course. It will also appeal to practising managers in a wide range of organisations who are interested in developing a sound understanding of strategic issues. The book avoids an overly theoretical approach, concentrating instead on new ideas concerning the content and process of strategy and blending this with empirical findings in the area. The result is a book which focuses on implementing strategy, taking a more action oriented approach. Case study material arising from many years of teaching in leading management schools world-wide has also been included to make this an ideal text for a variety of courses &nbsp; &nbsp; This book is second hand, and while you may not get the same publication/version/reprint/edition shown in the picture it will be the same author and title. Removing existing stickers from a second hand book may damage it, so we refrain from doing so. Even if the picture shows no price stickers on the book they may be there on the copy you receive. All of our books are in very good condition. Please be aware that there will be a sticker with an identifying number on the spine of this book.

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David Asch / Managing Strategy (Large Paperback)

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