Iconic London Glaze Crayon Intense Eyeshadow 5 newest shades are richer in colour and pigment. A dual-ended glam eyeshadow with a heavenly-rich crayon on one end and a mesmerising liquid glaze sparkle on the other. The liquid formula creates a dazzling, glazed finish that grants a long-lasting, glistening lustre that dries quickly on the skin. Wear the rich, pearlescent crayon shade alone for day dates and understated glam before amping up the energy by layering the sumptuous glitter-glaze on top.
Benefits:
Dual-ended eyeshadow sticks contain a high-impact, pearlescent crayon on one end, combined with a wet-look, grown-up liquid glitter on the other
Easy-to-glide application with non-greasy consistency
Creamy and blendable
Long lasting
Available in 5 new intense shades for a quick party eye in an instant
Best for: Lifting, lengthening, defining and volumising the lashes with an ultra-black finish.
What is Sculpted by Aimee My Mascara?
Sculpted by Aimee My Mascara is an ultra-black, volumising and lengthening mascara designed to lift, lengthen and define the lashes. Its formula is kind to the lashes while conditioning, nourishing and moisturising them. The curved mascara wand is designed to capture every lash from root to tip, helping create volume, lift and definition with precision application.
Who is it best for? My Mascara may suit you if you:
Want an ultra-black mascara
Want lashes to look longer
Want to add volume and definition
Want to lift the lashes
Prefer a mascara with a curved wand for precision application
Want a formula that conditions, nourishes and moisturises the lashes
What problem does it solve?
My Mascara is designed for lashes that you want to lift, lengthen, volumise and define. The combination of an ultra-black pigment, lash-conditioning formula and curved wand helps create a more defined lash look, while the brush is designed to capture every lash from root to tip.
Key ingredients
Vitamin B5: Acts as a lash conditioner. The formula is also described as conditioning, nourishing and moisturising the lashes.
Key benefits
Ultra-black pigment
Volumises and lengthens
Lifts and defines lashes
Conditions, nourishes and moisturises lashes
Contains Vitamin B5
Curved wand captures every lash from root to tip
Designed for precision application
User trial results for My Mascara, Sculpted by Aimee's user trial reported:
98% felt the colour looked ultra black on the lashes
98% agreed the formula felt gentle on the eyes
95% felt the formula made lashes look longer
95% agreed the brush allowed for precision application
93% agreed the formula didn't flake or crumble throughout the day
Tested on 60 consumers aged 18+ over 7–10 days.
How to use
For the top lashesPlace the My Mascara brush wand in its curved angle at the root of the lashes. Slowly blink ont